HELP US REACH OUR GOALS!

MISSION

The Cartoon Art Trust is dedicated to preserving the best of British cartoons, caricatures, comics and animation. Our museum, gallery, archives and innovative exhibitions make the creativity of cartoon art, past and present, accessible to all for the purposes of education, research and enjoyment.

CHARTITABLE AIMS

1. Conserve and provide access to Britain’s cartoon, caricature and art heritage

2. Encourage participation in and raise awareness of this popular and important artform

3. Support new work by cartoonists and comic artists

VALUES & BEHAVIOURS

Accessible

• We work to remove audience barriers both seen and unseen

• We are approachable and welcoming to all

• We seek feedback and listen to our audiences

Creative

• We are resourceful and adapt innovatively to challenges

• We derive inspiration from our audiences, partners, collections and the wider community

• We deliver quality and originality

Funny

• We use humour to build connection

• We see the merits of humorous insight in engaging with serious topics

• Our voice is witty and warm

VISION

Participate in the power of line and laughter

STRATEGIC INITIATIVES & ACTION PLAN

Target and grow our audiences

• Cater to our retail audiences through a curated offer

• Re-launch our In-Focus programme of temporary displays

• Evolve our neurodiversity programme

• Expand and improve our offer for families and young people

Showcase and safeguard our collections

• Secure suitable long term storage for our collections and library

• Catalogue the collection

• Engage audiences through exhibitions and displays

• Maximise the capacity and quality of our onsite storage

• Ensure collections due diligence and unlock collections research potential

Sustain and invest in our organisation

• Increase and diversify our income and decrease risks

• Make data-informed decisions

• Sustainability in our working practices and environmental impact

• Build up a strong network of mutually beneficial partnerships